The film appeals to its target audience which is women and
makes it suitable to women because it represents all sides of femininity, for
example the main protagonist is a female that can relate to a modern female
audience as she has stereotypically masculine traits for example she is seen as
powerful and strong as she is a key part of ending The Perrons family
poltergeist problem. The film also appeals to women because there are other
characters such as Carolyn Perron who can be categorized as a stereotypical
housewife who looks after the children and is the primary caregiver in the home
which represents a big part of the female population, so there will be a lot of
women who can relate to this. Also with it being a largely female cast there
are other characters that have different traits that will relate to a diverse
amount of women therefore making the movie suitable for all women. The film is
also suitable to its target audience because it has the sub genre of
supernatural horror and therefore greatly differs from Nu Brutalism films such
as Saw (2004) which are very gory and graphic, these films target men however,
The Conjuring is very different to these films as there is little blood and
gore, the film is more intellectual in how it gets a reaction from the audience
because of this it appeals to women. This film is a psychological horror rather
than a slasher.
The film also is suitable to the target audience because of
the celebrities cast for the movie for example McKenzie Foy who has been in
films such as Twilight New Moon Part 2, which has a target audience of 12-30
year olds. (http://www.slideshare.net/alanacoulter/target-audience-twilight).
Therefore fans from her previous films that have similar target audiences to
the movie will be attracted to The Conjuring. Also the actress herself is 15
therefore teenagers who are The Conjuring’s target audience will relate to her as
they are her peers and will be interested in watching the movie because of
this.
The Conjuring adapts to its target audience through the
music it features, as the band that’s music is in the movie, Ryan Gosling is
the lead singer of who will not only attract females to the movie because he is
very attractive, but also he has been in movies that have a large female fan
base that The Conjuring is targeting.
